Women's Health in the North (WHIN)
Engaging Diverse Communities with Tailored 16 Days of Activism Campaign
WHIN‘s 16 Days 2023 campaign focused on promoting conversations around respect and gender equity, particularly tailored to refugee and migrant audiences in the northern metropolitan region. The campaign included a social media campaign and a full-day community event designed to engage women from diverse cultural backgrounds.
They share some of their highlights and learnings below.
Target audience
- Refugee and migrant women and their children
- Building Respectful Community (BRC) partners, including local government, community health services and community organisations in Melbourne’s northern metropolitan region (NMR).
Key highlights of the campaign included:
- WHIN’s campaign aimed to make gender-based violence prevention messages more accessible and relevant to refugee and migrant communities, acknowledging that 41% of women in the NMR speak a language other than English at home.
- Building on previous campaigns, WHIN’s Preventing Gender-Based Violence and Gender Equality (PGBV/GE) Team, Sexual and Reproductive Health (SRH) Team, and Community Programs team collaborated on a social media campaign and toolkit for BRC partners, which promoted gender equity, reproductive choice, consent, non-rigid gender norms and the BRC’s collective action to prevent gender-based violence. The social media tiles were available in six languages (English, Arabic, Greek, Urdu, Tamil and Hindi).
- The social media campaign and toolkit were shared with the BRC partnership, which encompasses 26 partners including local governments, community health services, community organisations, tertiary education, and other organisations.
- A full-day community event ‘Respect, Empower and Celebrate Women’ was held in South Morang, featuring yoga, Bollywood dancing, Aboriginal Weaving, and financial literacy workshops. WHIN, DPV Health, City of Whittlesea, Whittlesea Community Connections, Orange Door and Sikh Community Connections had stalls providing information on services. The event successfully engaged 80 women from diverse cultural backgrounds, facilitating conversations about respect, gender equity, and the prevention of gender-based violence.
- The community event, supported by the 16 Days of Activism Grassroots Initiative 2023, was delivered in partnership with DPV Health and the City of Whittlesea.
- The event received positive feedback with attendees reporting feeling ‘more connected to other women’, ‘very powerful’, and ‘proud and happy’.
Learnings
Partnership: WHIN partnered with DPV Health and the City of Whittlesea for the ‘Respect, Empower and Celebrate Women’ Since both organisations are BRC partners and already had a strong relationship, this facilitated event planning and reduced the need to use additional resources for relationship building.
Each partner brought their own expertise –prevention expertise, knowledge of the local community, and other resources including venue, which meant that the event was tailored to the local migrant and refugee communities and that more resourcing for other things was available. For example, the City of Whittlesea provided translation at the event so that participants understood the plan for the day.
Internal collaboration was also important. For example, the social media campaign delivered by WHIN’s PGBV/GE, SRH and Community Programs teams, brought together each team’s expertise and specialist knowledge.
Tailoring: The event was aimed at migrant and refugee women which influenced the promotion and delivery of the event. This meant that:
- The event was primarily promoted through local community leaders and community groups.
- The event’s name ‘Respect, Empower and Celebrate Women’ was chosen for its celebratory tone.
- As part of the registration process, attendees were asked to provide their preferred language so that organisers knew the main community languages at the event, which impacted staffing decisions.
- Having bicultural workers on the day meant that translation could be provided.
- The event activities were also tailored for accessibility, including chair yoga and a diverse range of options to meet various access requirements.
- The feedback survey featured images so those who did not speak English could complete them.
General: WHIN had delivered a similar event in 2022 with the City of Darebin, Juno and Your Community Health which meant there was knowledge and resources for event planning.
Page last updated Wednesday, August 28 2024