PreventX: Messaging for a Movement
Tips and insights for messaging and advocacy to address the drivers of family and gender-based violence
This resource aims to share tips and insights that were gathered as part of the PreventX: Messaging for a Movement conference, held 19 –20 March 2024.
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The PreventX conference in 2024 brought a fresh focus on how to craft and deliver messages that shift hearts and minds to deliver long-term and sustainable social change to prevent family and gender-based violence. Drawing from extensive experience in messaging, effective campaigns, grassroots mobilising and advocacy, PreventX showcased and helped to build knowledge about messages that resonate and effect change.
This tip sheet summarises the key learnings from PreventX around messaging to advance primary prevention right now.
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‘Improving our approach to community-led prevention’ brings together lessons from members of the Connecting Communities network and existing evidence on how to embed community-led practices into primary prevention initiatives working with multicultural and faith-based communities.
‘Driving Change’ focuses on positive, practical solutions to take actions against the gendered drivers while keeping a focus on the change we want to see.
‘Intersectionality in primary prevention’ builds on Safe and Equal’s commitment to intersectionality and aims to draw on existing knowledge and experience in applying an intersectional analysis and approach to the prevention of family and gender-based violence.